As you consider becoming an influencer, you’ll find there’s no shortage of niche options and format varieties to choose from. For the best results, though, you know you want your influencer marketing efforts to focus on a profitable niche with ample interest. Enter beauty, one of the most prevalent niches a content creator could occupy. Video content, in particular, is a beauty fan’s favorite, offering the chance to learn from their favorite content creators and even get a sneak peek at products on their wish list. To become a truly successful beauty vlogger, though, you’ll need to keep a few things in mind.
Pay attention to your platforms.
First and foremost, you’ll want to determine what social media platforms your target audience is spending time on. YouTube is a longtime favorite, of course, but alternatives like TikTok are quickly gaining traction. When it comes to social media, you’ll want to choose one or two primary platforms, at least to start. That way, you can devote your time to gaining followers there before moving to another social media site.
It’s equally important, though, to consider which influencer marketing platform could be a good fit for your influencer goals. While you dream of having millions of devoted followers, you’re most likely not at that point just yet. At this stage, a platform dedicated to helping brands find content creators and influencers to collaborate with can showcase your work and give you information about partnerships you otherwise never would have known about.
Choose the right gear.
Naturally, you’ll want to make sure you have good vlogging equipment in terms of your camera and overall setup. But it’s just as important to consider your cosmetics and tools before bringing them on camera. On the one hand, you want the items you’re using to be high-quality and videogenic. On the other, you don’t want to be using and sharing the same dozen products that every top-tier vlogger is promoting. Try adding nail gel to a video exploring more traditional nail polish options or come up with unique ways to showcase the products viewers would otherwise be sick of hearing about.
As you break into the world of influencer marketing, it’s easy to get wrapped up in follower counts across each of your platforms, especially when sites like YouTube and Instagram reward their most-followed creators with particular features or recognition, such as the latter’s swipe up feature. Regardless, it’s more pressing for any influencer—and the brands that work with them—to focus on engagement instead. Nano- or micro-influencers may have a smaller audience size than their more well-known peers, but their higher engagement rate means more users will interact with their content—a critical factor in your entire campaign.
Be okay with imperfection.
Even in the opulent world of beauty vlogging, imposter syndrome runs rampant. As you build a following and, by extension, your influence, you will make mistakes, and you’ll have bad days. There will be mean comments, and you won’t always get the results you want along the way. However, by keeping your head up and producing content anyway, you’ll have a much better chance of vlogging success.
Becoming an influencer or, more specifically, a beauty vlogger isn’t some easy way to earn clout, much less money. Nevertheless, you can share your favorite new products, connect with people from around the world, and even work with major brands as you grow. Of course, no one’s guaranteed success in the social media game but, with the proper planning and plenty of hard work, you’ll have a much better chance of succeeding as a beauty vlogger. From your first hundred followers to your first million, you’ll be building a brand and engaging with fellow beauty lovers in the process.