Why clothing rental could be the future of fashion

Do you remember that perfect dress you wore to your friend’s wedding? How about that designer shirt you bought especially for a party? Now let’s be honest, is it sitting in your wardrobe gathering dust or do you wear it regularly? If the answer is the latter, you are either lying to yourself or you are one of the very few who can re-wear all their clothes.

Nothing to wear


The truth is that on average we have around 16 items hiding in our wardrobe that have only been worn once and 11 that still have the tags on, which is surprising considering that we have all uttered the words “I have nothing to wear”. Not only is this bad for your bank balance but also it is not great for the planet. Don’t worry, as there is an easy solution – renting clothes.


Purchasing without the guilt

It might sound a little ‘out there’ to some, but it actually makes perfect sense. Each year we all buy clothes that are used once or get lost in the back of the wardrobe. We all like the thrill of buying new clothes, but not the guilt we feel afterwards. If you are looking at buying a special item that won’t necessarily be a staple part of your wardrobe, why not rent it instead?



Wear the Walk

Zoe Partridge had the same idea when she founded Wear the Walk, an online fashion site that enables customers to rent designer wear at an affordable price. She recognised that clothes have a massive impact on our lives, whether a gorgeous skirt or mens Farah shirts from stockists such as http://ejmenswear.com/brands/farah. With pressure to look our best, she realised that renting these items would not only give customers the thrill of getting new clothes but also help the environment.



Wearing secondhand clothes is something that many might see as cheap; however, wouldn’t you like the opportunity to wear designer clothes that you may not have been able to buy? Danish parent Vigga Svensson has even started an initiative to include baby clothes in the clothes rental business to help save the planet (http://www.bbc.co.uk/news/av/magazine-40190007/the-woman-who-wants-you-to-rent-used-baby-clothes).


Whether you are conscious about where clothes come from or just want to keep up with fashion, clothes rental is the way to go.

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